![]() ![]() I honestly truly cherish everything you and I have built together and I plan on saying so in my announcement of the new deal. I wanted to tell you first that I’ll be signing with Lucian. I know you believe in the same things I do and I’d like to think you would be proud of what I’ve negotiated for in my deal. I also saw a rare opportunity to effect positive change for a lot of other artists with the leverage I have right now. I had a choice whether to bet on my past or to bet on the future and I think knowing me, you can guess which one I chose. Owning my masters was very important to me, but I’ve since realized that there are things that mean even more to me in the bigger picture. Since communication ran dry on our negotiations, I’ve done what I told you I would do and gone out exploring other options. This is the text Taylor sent to me on Monday, November 19 th at 8:57am: Scooter has always been and will continue to be a supporter and honest custodian for Taylor and her music. He called me directly to see if Taylor wanted to participate in the Parkland March (she declined). He called me directly about Manchester to see if Taylor would participate (she declined). Scooter was never anything but positive about Taylor. But there were also times where Taylor knew that I was close to Scooter and that Scooter was a very good source of information for upcoming album releases, tours, etc, and I’d reach out to him for information on our behalf. ![]() Was I aware of some prior issues between Taylor and Justin Bieber? Yes. She chose to leave.Īs to her comments about ‘being in tears or close to it’ anytime my new partner Scooter Braun’s name was brought up, I certainly never experienced that. Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career. The morning that the new Taylor/UMG announcement was going to be made, she texted me shortly before letting me know that the announcement was coming in a few minutes.Īs we both posted on our socials, we saluted each other and cheered each other on. I never got in her way and wished her well. Taylor and I remained on very good terms when she told me she wanted to speak with other record companies and see what was out there for her. But it was also all I could offer as I am responsible for dozens of artists’ careers and over 120 executives and their families. My offer to Taylor, for the size of our company, was extraordinary. We do not have tens of thousands of artists and recordings. We were working together on a new type of deal for our new streaming world that was not necessarily tied to ‘albums’ but more of a length of time. Taylor and I then talked through the deal together.Īs you will read, 100% of all Taylor Swift assets were to be transferred to her immediately upon signing the new agreement. Her 13 Management team and attorney Don Passman went over this document in great detail and reported the terms to her in great detail. I am attaching a few very important deal points in what was part of our official last offer to Taylor Swift to remain at Big Machine Records. But, I truly doubt that she “woke up to the news when everyone else did”. I guess it’s possible that she might not have seen my text. I guess it might somehow be possible that her dad Scott, 13 Management lawyer Jay Schaudies (who represented Scott Swift on the shareholder calls) or 13 Management executive and Big Machine LLC shareholder Frank Bell (who was on the shareholder calls) didn’t say anything to Taylor over the prior 5 days. Out of courtesy, I personally texted Taylor at 9:06pm, Saturday, June 29 th to inform her prior to the story breaking on the morning of Sunday, June 30 th so she could hear it directly from me. We then had a final call on Friday, June 28th in which the transaction passed with a majority vote and 3 of the 5 shareholders voting ‘yes’ with 92% of the shareholder’s vote. On the 6/25 call the shareholders were made aware of the pending deal with Ithaca Holdings and had 3 days to go over all of the details of the proposed transaction. We first alerted all of the shareholders on Thursday, June 20 th for an official shareholder’s call scheduled for Tuesday, June 25 th. Taylor’s dad, Scott Swift, was a shareholder in Big Machine Records, LLC. ![]() In regard to a post earlier today from Taylor, it’s time to set some things straight. ![]()
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